The Impact of Automatic Doors on Customer Experience

Shuretech Ltd • 29 July 2024

In today's competitive business landscape, enhancing customer experience is the key to attracting and retaining customers. One often-overlooked aspect of customer experience is the entrance to your business premises. Automatic doors play a crucial role in improving accessibility, convenience, and overall satisfaction for customers. 


Read on to learn more about how automatic doors contribute to a positive customer experience.


Enhanced Accessibility and Convenience

Automatic doors provide seamless entry and exit for customers, enhancing accessibility for all individuals, including those with disabilities or mobility challenges. Unlike manual doors that are pushed or pulled to open, automatic doors open and close effortlessly with motion sensors or push buttons. This convenience makes it easier for customers carrying bags, pushing prams, or using wheelchairs to enter your premises smoothly.


Aesthetic Appeal and Modern Image

The sleek and modern design of automatic doors enhances the aesthetic appeal of your business facade. They create a professional and inviting entrance that aligns with modern architectural trends. The appearance of your entrance sets the tone for customers' expectations of your business, making automatic doors a stylish choice that complements your brand image.


Energy Efficiency and Sustainability

Automatic doors contribute to energy efficiency by minimising heat loss or gain compared to manual doors that may be left open unintentionally. This not only reduces heating and cooling costs but also demonstrates your business's commitment to sustainability. Modern automatic doors are designed with energy-saving features, such as low-energy operators and timers, further enhancing their eco-friendly credentials.


Improved Customer Flow and Safety

Automatic doors facilitate smooth customer flow, especially during peak hours or busy periods. They prevent congestion at entry points by maintaining a steady flow of customers entering and exiting. Additionally, automatic doors equipped with safety sensors prevent accidents by detecting obstructions and ensuring safe passage for customers and employees.


Customised Solutions with Bespoke Doors

Every business has unique requirements when it comes to entrance solutions. Bespoke automatic doors can be tailored to fit specific architectural designs and functional needs. Whether you require sliding doors, revolving doors, or customised entryways, bespoke door solutions ensure that your business entrance is optimised for both aesthetics and practicality.


Choosing the Right Entrance Solution for Your Business

When selecting between automatic and manual doors for your business, consider factors such as budget, customer demographics, foot traffic volume, and operational needs. Automatic doors offer tangible benefits in terms of accessibility, efficiency, and customer satisfaction, making them a worthwhile investment for enhancing overall customer experience. 


Yet, manual doors can be favourable for certain applications, such as emergency exits due to their simplicity and reliability. In the event of a power outage or system failure, manual doors provide an exit route which does not rely on electrical systems.


Why Choose Shuretech?

Shuretech is a trusted provider of professional security services in Reading, specialising in bespoke entrance solutions including automatic and manual doors. With a commitment to quality and customer satisfaction, we offer tailored security solutions designed to meet your business's unique needs. 


Contact us
today to discuss your automatic door requirements and discover how our comprehensive security solutions can benefit your business.


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